Category: Sustainability

Working Together…On Everything!

I hope that you had a chance to read the recent article on coworking in IEDC’s EDnow newsletter (It’s only available to members, so if you are an IEDC member, you can grab it here). It goes into some depth on the phenomenon of coworking and what it means to economic development. If you don’t already understand the concept of coworking, you can learn more by reading the article, checking out Deskmag, attending the Global Coworking Unconference Conference (shameless plug: I’ll be speaking about specialization in collaborative work environments), or better yet: VISIT A COWORKING SPACE AND LEARN WHAT THEY ARE UP TO. I think the author (Michael Stumpf) did a pretty good… Read More

The Other Law of the Jungle

I grew up in Western civilization, raised on Darwin’s, survival of the fittest worldview. No matter where you are on the evolution/creation theories, his competition, bloody tooth and claw perspective has become a pillar of our cultural heritage. It has been the prevailing influence in how we’ve run our businesses. “Eat or be eaten” and “It’s a jungle out there.” Yes, it is a jungle out there. And until very recently we’ve been making the nearly fatal mistake of following only one of the laws of he jungle – competition. But nature requires balance. For every force there is an equal and opposite force. Yes, competition is a law of the jungle…. Read More

Do You Need Another Coffee Pot?

The coworking movement has survived it’s infancy, learned to walk and talk, enjoyed the freedom of childhood, and now sits somewhere in its young adult phase.  The individualism of childhood fades as teens begin to run in packs, so excited to have found others like themselves. At that stage, you bond by defining what you are not, i.e. “we are not a typical office”, and rebelling against difference in others, I.e. “that place is not a ‘real’ coworking space”. At some point however, it isn’t enough to clarify what you are not, you have to make choices that define what you are.  What are your values? Why do you exist? What role… Read More

Why Profit is Good for Coworking Spaces

There are a lot of different reasons to open a coworking space, some are closer to business considerations while others are more on an idea, on the way you see the world. No matter why you decide to open a coworking space, the key to its survival is profit. We are not only talking about money when we talk about profit. Without building a community, a good product, and using marketing skills to bring clients in you will not be able to thrive, but profit is the one thing that will mark your future. If there’s no profit you will eventually run out of money and will have to shut down. No… Read More

Coworking, Serendipity, And Why Size Doesn’t (Always) Matter

Coworking breaks down the emotional barriers (and sometimes the physical ones too) that the traditional business world put up to keep us each in our place. Isolated. After working in this vacuum for a few years, its no wonder some of the best and brightest are striking out on their own, trading a little financial security for a lot of professional freedom. Coworking provides solopreneurs with exactly what they’re looking for: a place where collaboration and community are highly valued, where social capital is more important than currency, and where titles and profit margins take a back seat to the unique talents that each of us bring to the table. According to… Read More

The Juicy Story

It all started as a meet-up of people coming to SXSW with an interest in Coworking. The meet-ups were held in Austin in 2008 and 2009 and organized by a local Coworking enthusiast. In 2010 Loosecubes decided to turn it into an actual event—the first ever Coworking Unconference. Liz Elam of Link Coworking helped the Loosecubes team with logistics and finding sponsors. The half-day Unconference was a huge success and drew about 120 Coworking enthusiasts from around the world. In the summer of 2010 Loosecubes approached Liz Elam about taking over the conference. Liz gladly accepted and took to planning the Global Coworking Unconference Conference (GCUC). The name was a tip of… Read More

7 Reasons You Need to be at GCUC in 2013.

If you’re still on the fence about whether or not you should attend GCUC this year, we have a few reasons for why you should: If you own a coworking space, you already know first-hand how beneficial networking can be to your business. At GCUC, you’ll have the opportunity to meet hundreds of coworking visionaries and share ideas with them and learn from them. As you already know, coworking space owners are some of the smartest, most innovative people you will find, so this opportunity cannot be underestimated. If you don’t own a coworking space but have a product marketed toward coworking, you get an even bigger opportunity to network with coworking… Read More

Why You Should Sponsor GCUC in 2013!

Why Coworking? Coworking is a Marketing Goldmine Coworking spaces are their own little ecosystems.  In our experience at Link Coworking in Austin, TX, we find that they tend to make good money and enjoy spending it on quality products.  At work, they use an arsenal of laptops, tablets, monitors, smartphones and related accessories – headphones, headsets, cases and stands. They drink great coffee, teas and bottled beverages; and enjoy convenient snacks daily. Many coworkers listen to internet radio, and most are always on the look out for the best apps and services. Outside of work, they shop at premium grocery stores, try new restaurants, work out, enjoy a beer and travel all… Read More

How do you know if your community is leaking?

How much of your energy is focused on growing your community by adding new members? If the answer is “most of it”, you’re used to feeling overwhelmed. A big part of that overwhelm is likely the feeling that you can’t add new members fast enough, or that your hard work doesn’t seem to be paying off. It’s easy to focus on increasing the headcount, meanwhile forgetting about the critical factor that can put a strangle-hold on all of your growth projections: retention. Retention is the community metric that describes how long a member is actively participating. And like everything in communities, the value of retention is in noticing patterns to predict the… Read More

Making Coworking More Sustainable

Coworking is already, by nature, a sustainable idea. It’s part of the shared economy – which is part of the larger sustainability platform. By sharing and not duplicating resources, coworkers are quite eco-friendly just by going to work. But what if coworking spaces and members started doing more. Maybe the coworking movement can extend it’s green-mindedness to other on-going practices. I’d like to propose an Unconferece Session at GCUC to explore ideas for how coworking spaces can up the ante and adopt new practices that continue the march toward greater sustainability. I’m by no means a sustainability expert (but we have 3 – 4 members at Mojo Coworking who are). I think… Read More